Eddie Lampert Makes More Smart Brand Deals for Sears Holdings. Does It Matter?
The deals CEO Eddie Lampert has made for Sears Holdings Corp (NASDAQ: SHLD) in 2017 show what a crying shame it is he wasn't as innovative earlier.
Sears recently announced two more deals for its Kenmore and DieHard brands, partnering with Cleva North America to produce Kenmore vacuums that will be sold at third-party stores and teaming up with Dorcy to make DieHard brand alkaline batteries. Coupled with the other major partnerships and deals struck earlier this year, had Lampert thought as creatively a few years ago, Sears might be a much more successful business today instead of one clinging by its fingertips to survive.
As great as these deals are, it may simply be a case of too little, too late.
Source: Fool.com