The narrative surrounding Estée Lauder (NYSE: EL) is (still) quite bearish. Share prices were already down 57% from their late-2021 peak headed into Friday morning's release of its fiscal fourth-quarter results. Disappointing guidance pushed it slightly deeper into a new 52-week low territory.

In short, things seem bleak for the cosmetics powerhouse.

As the old adage goes, though, it's always darkest before the dawn. Dawn may already be here for Estée Lauder. Investors either just aren't seeing it or are too afraid to step into a stock that may still be in a freefall. However, that is often a prime time to be a buyer. This instance is no exception.

Continue reading

Source Fool.com