Etsy (NASDAQ: ETSY) is a powerful tool for small creators to connect with a large customer base. There's a lot to like about the platform, and the company is making impressive projections as to how big it can eventually get. That said, there's a $1 billion problem that showed up in the third quarter of 2022 that the company hasn't talked about nearly enough.

To simplify the Etsy service, the company provides a website on which individuals can sell products they make. It's a huge benefit for the so-called creator community.

For example, instead of a young painter asking to put their paintings in a local store in the hope that a few will sell to the store's local patrons, that same person can use Etsy to open up the potential customer list to effectively anyone with an internet connection. It can be a game changer.

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Source Fool.com