One of my fondest memories of being a teenager was going to midnight premieres at the movie theater. My friends and I were huge fans of the Harry Potter franchise -- so much so that we'd dress up as the characters and attend the midnight showing each time a new installment was released.

To supplement our adrenaline and excitement, we'd often go to convenience stores before the movie and grab some energy drinks for a much-needed caffeine supply. At the time, Monster Beverage and Red Bull were pretty much the only options. Or so I thought.

A little-known brand called Celsius Holdings (NASDAQ: CELH) was also a player in the energy drink market. However, the company's shelf space paled in comparison to its cohorts, making it easy to overlook.

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Source Fool.com