You've likely bought one of Clorox's (NYSE: CLX) many products, which range from bleach to salad dressing to charcoal. But the truth is that you bought that product from a store, not from Clorox itself. And that's an important nuance that a recent cyberattack at the company brought to the fore. Here's what you need to know.

Consumer staples companies like Clorox are often viewed as backing the brands they sell in a sort of direct relationship with the consumer. After all, Clorox runs ads that push consumers into stores to buy its products. But the connection isn't direct at all. Clorox is actually selling its products to a retailer and the retailer sells them to consumers. This distinction is more significant than you may think.

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Source Fool.com