Lending technology company Upstart Holdings (NASDAQ: UPST) has gone from Wall Street hero to (almost) zero. After its shares soared by more than 1,000% in less than a year, they've fallen by more than 96% from their highs. Now, the stock is trading down about 33% from its IPO price. These days, investors backing Upstart are hard to find, but they are out there -- and I'm one of them.

Now, I'd be doing you a disservice if I told you that Upstart is running full steam ahead without any troubles; that's far from the truth. However, don't let the stock's dramatic swings shape your opinion of the business. Despite its fall from grace, there is much to like about the stock. Here are three reasons to love where Upstart could go from here.

Upstart's software evaluates the creditworthiness of would-be borrowers. It uses artificial intelligence, analyzing more than 1,000 pieces of user data to approve or deny loans. Upstart offers its software to banks and credit unions as an application programming interface (API) or originates loans and sells them. The company wants to make money on referral fees and loan sales, not by servicing loans on its balance sheet.

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Source Fool.com