Facebook (NASDAQ: FB) CEO Mark Zuckerberg didn't mince his words on the company's recent earnings call.

"I do want to highlight that we increasingly see Apple (NASDAQ: AAPL) as one of our biggest competitors," the Facebook chief said.

It's rare for company executives to speak in such direct terms about rivals, especially on earnings calls, as management usually seeks to downplay prospective competition and generally doesn't mention competitors by name.

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Source Fool.com