Facebook Is Essential for Small Businesses

Many small businesses were hit exceptionally hard by the coronavirus pandemic. While the pandemic curbed consumer spending, many small businesses struggled to adapt their businesses to online ordering. 

Facebook (NASDAQ: FB) may be an essential piece of operations for small businesses desperate for traffic. The vast majority of its 8 million advertisers are small and medium-sized businesses, so Facebook has already developed tools that cater toward companies in those categories. What's more, it accelerated the timeline on new features designed for small businesses, like Facebook Shops and Checkout.

The coronavirus pandemic may serve to strengthen the ties between small businesses and Facebook, leading to more durable revenue growth for the social network.

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Source Fool.com