Facebook Moves Closer to Building a Subscription Platform for Publishers

Over the summer, Facebook (NASDAQ: FB) said it would begin testing paywalls for publishers in an effort to deepen its relationship with the media. Head of News Partnerships Campbell Brown announced that Facebook was building a subscription product for Instant Articles at a digital publishing conference in July. In the age of social media, Facebook has become an incredibly important distribution channel for digital publishers (including The Motley Fool), but the challenge has always been finding a way for publishers to monetize that distribution.

A few months after Brown confirmed the plans, the social network has now officially announced that it has commenced testing the subscription offering. The company has signed up 10 prominent news outlets, including The Washington Post, The Telegraph, and The Economist, as well as tronc publications like The Los Angeles Times, to test out the platform.

Image source: Facebook.

Source: Fool.com