Facebook, Snap, and Twitter Are Vying for 2018 World Cup Highlight Rights

Facebook, Snap, and Twitter Are Vying for 2018 World Cup Highlight Rights

Bloomberg reported last week that Twitter (NYSE: TWTR), Snap (NYSE: SNAP), and Facebook (NASDAQ: FB) are reportedly bidding for the online video highlight rights for next year's World Cup soccer games. These aren't the streaming rights for these games -- Fox Sports is holding onto those -- but instead the rights to play the highlight clips from the games. 

Grabbing these rights, if they aren't exclusive, could be a boon to Facebook, Snap, and Twitter's ambitions to stream more sports on their platforms -- and ultimately sell more ads next to the content. 

Image source: Pexels.

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Source: Fool.com