Facebook Watch Is Off to a Slow Start

Facebook Watch Is Off to a Slow Start

The good news: People are spending a longer time, on average, viewing videos in Facebook's (NASDAQ: FB) Watch -- the company's new video platform -- than in their news feeds.

The bad news: They're spending only about 23 seconds per video.

Facebook is betting big on Watch, with plans to spend as much as $1 billion on content to seed the platform. Success hinges on the social-media giant's ability to generate substantial ad revenue from video views, which is really hard when most people abandon the videos after just a few seconds, according to data from video-analytics company Delmondo, as reported by Digiday.

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Source: Fool.com