Facebook (NASDAQ: FB) kicked off the week by announcing a corporate facelift: a new branding effort designed to better distinguish Facebook the social networking platform from Facebook the company. The company has gotten so large after swallowing up other social media upstarts over the years that Facebook wants it to be crystal clear when you're using one of its platforms, according to Chief Marketing Officer Antonio Lucio.

The company had added "from Facebook" to its core family of apps over the summer, but Facebook will soon display the new logo more prominently over "the coming weeks." The main Facebook app is retaining its existing branding with no changes.

Image source: Facebook.

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Source Fool.com