Facebook's Instagram Launches TikTok Competitor Reels

The competition for short-form social media video is heating up. On Wednesday, Facebook (NASDAQ: FB) officially launched its Reels video service in the U.S. and over 50 foreign countries. Reels exists within Facebook's Instagram app, and with its features and functionality it is a direct competitor to the immensely popular TikTok, owned by China's ByteDance.

The two services are similar. Users can create 15-second video clips, and edit them using various provided tools. As with any social media offering, the resulting videos can be shared with friends, or even publicly.

Image source: Getty Images.

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Source Fool.com