Fitbit Expands Ionic App Catalog

It's now been about two months since Fitbit (NYSE: FIT) launched the Ionic, its first full-featured smartwatch that runs third-party apps. There's an awful lot riding on the device, as sales of basic wearables like traditional fitness trackers continue to trend lower as consumer preferences shift toward smart wearables like smartwatches. Fitbit even created an entirely new operating system, Fitbit OS, for Ionic, which was built based on three acquisitions since early 2016: Pebble, Coin, and Vector.

Yesterday, Fitbit announced a major software update for Fitbit OS that will also substantially expand the catalog of third-party apps, a crucial step in competing with Apple (NASDAQ: AAPL).

Image source: Fitbit.

Source: Fool.com