Fitbit Moves Into Higher-End Devices

Fitbit Moves Into Higher-End Devices

Fitbit (NYSE: FIT) has been most successful at selling pure fitness trackers. That's a challenging business because lower-end devices offer step tracking and other functionality, which puts pricing pressure on the company.

Now, with Fitbit pushing into the smartwatch market, the company is bumping up against Apple (NASDAQ: AAPL), but it's expanding its revenue possibilities. On this episode of Industry Focus: Tech, Dylan Lewis is joined by Motley Fool contributing writer Daniel Kline to break down how Fitbit makes most of its money and how that may change in the future. They also examine its prospects outside of selling hardware and why its smartwatch is such an important part of that strategy.

A full transcript follows the video.

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Source: Fool.com