Fitbit Shares Plunge on Stifel Downgrade

Things aren't going well for Fitbit (NYSE: FIT) shares today following a downgrade from Stifel Nicolaus analyst Jim Duffy, who dropped his rating on Fitbit shares from hold to sell. The analyst's price target of $6 was unchanged, suggesting the move could be in response to shares rising over the past three months.

It's been a tough year for the fitness company, and the situation may only get worse in 2018, in Duffy's view.

Image source: Fitbit.

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Source: Fool.com