Fitbit's New Ionic Could Fill the Android Wear Void

It's fair to say that Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google's Android Wear smartwatch platform has been a flop. Released in early 2014, Android Wear pre-empted Apple's (NASDAQ: AAPL) entry into the smartwatch market, Apple Watch, which was unveiled later that year but wouldn't go on sale until early 2015. Since then, Android Wear devices have languished as third-party original equipment manufacturers (OEMs) slowly step away from the platform. Android Wear had an 18% market share in the second quarter, compared to watchOS' dominating 51% share, according to Strategy Analytics.

Fitbit (NYSE: FIT) is now preparing to enter the smartwatch fray with its new Ionic. Can Fitbit pick up Android Wear's slack?

Fitbit Ionic. Image source: Fitbit.

Source: Fool.com