Fitbit's New Ionic Smartwatch Is Here

This has been a long time coming, but Fitbit (NYSE: FIT) has finally unveiled its new smartwatch, the Ionic. Many of the details surrounding the device were already largely known, thanks to leaks, comments from management, and a string of acquisitions. Given Fitbit's roots, the Ionic naturally emphasizes fitness tracking and related use cases.

The company also updated its Aria Wi-Fi smart scale, rebranded its Fitstar training service as a new Fitbit Coach service, and launched its first set of wireless headphones, called the Fitbit Flyer.

The new Ionic smartwatch. Image source: Fitbit.

Source: Fool.com