Five Below's Growth Strategy Explained

Five Below's (NASDAQ: FIVE) stock has been a massive winner, soaring more than 400% over the past five years. Primarily selling products between $1 and $5, this $11 billion discount-store chain offers up a broad assortment of merchandise, including beauty and tech products, apparel, and toys. In the past 12 months, it generated trailing-12-month sales and net profit of $2.58 billion and $259 million, respectively.

The company, which targets tweens, teens, and their parents, is one of the rare success stories today in the brick-and-mortar retail sector. Given its long streak of outperformance, investors need to understand its impressive growth strategy.

Image source: Five Below.

Source Fool.com