For Market-Beating Investments, Look at Brand Value

If people like you, they will listen to you, but if they trust you, they'll do business with you. -- Zig Ziglar 

That quotation from sales guru Zig Ziglar is all about brands. Many investors don't pay much attention to brands, and that can be a mistake, because a strong brand can be a strong competitive advantage for a company, driving market-beating results.

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Source Fool.com