Ford's January Sales Fell, But the New F-150 Is Selling Quickly

Ford Motor Company (NYSE: F) said that its U.S. sales fell 8.3% in January from a  year ago, as tight pickup-truck supplies and discontinued sedan models made for a tough comparison. 

There was better news on the retail front, where sales were up 5.5% from a year ago. Ford is prioritizing higher-profit retail sales over commercial-fleet sales as it builds up dealer stocks of its all-new F-150 pickup and Bronco Sport SUV. 

Ford sold over 8,000 of its brand-new Bronco Sport SUVs last month. Image source: Ford Motor Company.

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Source Fool.com