Ford's Sales Slumped Again as Product Makeover Continues

Ford Motor Company (NYSE: F) said that its U.S. sales fell 1.3% in the fourth quarter, as strong sales of trucks weren't quite enough to overcome declines in Ford's SUV and sedan sales.

For the full year, Ford's U.S. sales were down 3%. That trailed the overall market's performance: U.S. light-vehicle sales fell about 1% in 2019, according to Automotive News. 

Sales of the Ford Transit commercial van were up almost 12% in 2019. Image source: Ford Motor Company.

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Source Fool.com