(NASDAQ: AAPL) has a long history of providing consistent stock gains. Its shares are up 346% in the last five years alone, outperforming many of its peers and the S 500's 86% rise. The company is the king of consumer tech, profiting from the immense brand loyalty it has built.

However, Apple has hit many hurdles over the past year. The company got a late start in artificial intelligence (AI), which left it out of much of the rally the market has seen since the beginning of 2023.

Meanwhile, repeated declines in sales have forced the company to rethink its product strategy. It has the cash and brand dominance to turn things around over the long term, but it might be worth investing in more reliable stocks for now.

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Source Fool.com