Forget Cannabis-Infused Beverages: Could Beverages Brewed From Cannabis Be the Next Big Trend?

There are many ways users can consume cannabis, and beverages could soon become a very popular option. With big beverage companies including Constellation Brands (NYSE: STZ) and Anheuser Busch InBev (NYSE: BUD) showing an interest in the cannabis industry and working on developing products for it, consumers could soon see some exciting new drinks available.

Before the year is over, we'll probably see some new products hit store shelves in Canada. The launch of edibles is now under way, with companies in a holding pattern until mid-December as applications are processed. And while getting the formula down is going to be crucial for companies to succeed in the beverages segment, infusing cannabis into a drink is getting a whole lot easier; there are even dissolvable tablets available for consumers to do the mixing themselves.

However, one company is looking at a very different approach, and that's brewing drinks directly from cannabis, rather than infusing them with tetrahydrocannabinol (THC) or cannabidiol (CBD).

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Source Fool.com