Forget the Bike: Peloton Is Pedaling In a New Direction, but Should You Buy the Stock?
Peloton Interactive (NASDAQ: PTON) makes exercise equipment designed for the home, and operates a digital application filled with relevant content including virtual fitness classes. But for the last two years, the company has been in a fight for its own survival.
Naturally, Peloton was a hit during the pandemic in 2020 and 2021 because many consumers stayed at home due to lockdowns and social restrictions. But the company's growth fell off a cliff last year and plunged its bottom line deep into loss territory, forcing it to make a series of drastic changes just to stay afloat.
The latest change came last month with the introduction of Peloton Gym, which was designed to broaden Peloton's addressable market and take its exercise programs out of the home and into the wider world. It's a step in the right direction, but is it enough to make investors want to buy the stock right now?
Source Fool.com