Forget the New iPhone: Chipotle Is Getting Queso!

Next Tuesday is going to be a big week for iPhone lovers -- and fans of queso. Apple (NASDAQ: AAPL) is hosting a media event on Sept. 12 that is all but certain to feature the unveiling of the iPhone 8. Now, Chipotle Mexican Grill (NYSE: CMG) is also making that a day to remember, announcing that it will be rolling out queso to all of its restaurants on the same day.

There's no denying that the iPhone 8 is going to be a bar-raising moment. Apple is the world's most valuable consumer-tech company, and the iconic smartphone is its biggest product. However, let's not dismiss the importance of Chipotle rolling out the melty and gooey cheese concoction.

When it comes to investors, queso may generate a bigger windfall for Chipotle than the iPhone 8 does for Apple. It may seem like a blasphemous thing to say, but let's spell out the reasons why next Tuesday could be a bigger day for Chipotle's prospects than Apple's future.

Source: Fool.com