Stock splits have been in vogue over the past couple of years, fueled by a bull run that drove up the prices of some of the world's most recognizable companies. One such household name is tech giant Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG). Earlier this year, the parent of the even more ubiquitously known Google announced a 20-for-1 stock split that caused many investors to give the company a fresh look.

Yet to define Alphabet by its stock split would be to miss out on a laundry list of products and services -- each of which is part of a growing web of interconnected pieces that comprise an even greater whole. Peeling back the layers of Alphabet's business reveals a host of reasons investors should buy its stock now and never sell.

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Source Fool.com