GM Replaces Its Logo After 50-Plus Years to Heighten EV Efforts
In a rare move for such a traditional company, General Motors (NYSE: GM) is changing its logo as part of a broader initiative to become a leader in next-generation auto technology.
A spearhead in its new "Everybody In" marketing campaign, the logo features a curvier iteration of the company's initials. Its previous design was arguably reminiscent of the boxy and not particularly efficient vehicles of yesteryear. That logo had been in use since 1964.
Image source: Getty Images.
Source Fool.com