GameStop's Deal With Microsoft Gives It a Cut of Every Digital Game Sale

The deal GameStop (NYSE: GME) negotiated with Microsoft (NASDAQ: MSFT) last week is apparently better than many people thought.

While shares of the video game retailer got a big boost from the original announcement, which focused heavily on GameStop using the software giant's back-end solutions to better meet customer needs in the digital gaming era, largely unnoticed was a sentence saying both companies will "benefit from the customer acquisition and lifetime revenue value of each gamer brought into the Xbox ecosystem."

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Source Fool.com