Gap Just Made Another Big Mistake

Can Gap (NYSE: GPS) breathe life back into its Gap brand? The company's eponymous stores have been one of its biggest losers over the past few years, and it's struggled to define the brand's identity. With improving sales for the company as a whole in the third quarter, driven by a 61% increase in online sales, management released a new strategic plan in October to run with the momentum. But those new plans for the Gap brand look like a big mistake.

Source Fool.com