Gap Partners Old Navy With PopSugar for New Tween Clothing Line

Gap (NYSE: GPS) announced today its Old Navy brand is partnering with media and lifestyle company PopSugar to launch a line of clothes for tweens called PS x ON.

Kohl's (NYSE: KSS) also sought access to PopSugar's data and analytics through a clothing partnership in a bid to tap into the millennial demographic, but it wasn't very successful. The retailer killed the line in the first quarter because of "downtrending sales." Gap's betting tween influencers will make a difference.

Image source: Gap.

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Source Fool.com