Gap's Deal With Kanye West Is Smart If Done Right
Every so often a company does something that just makes so much sense, and the deal that Gap (NYSE: GPS) has signed with Kanye West is one of them.
Although the rapper is controversial who brings certain amount of risk by attaching his name to Gap, he is truly an influencer, unlike so many social media personalities to which the moniker is applied.
Adidas Yeezy Boost 350 V2 sneakers. Image source: Getty Images.
Source Fool.com