General Motors' New Chevy Bolt Ads Take Aim at Tesla

General Motors (NYSE: GM) just lifted the curtain on its new marketing campaign for the electric Chevrolet Bolt EV -- and viewed from a certain perspective, it's hilarious (in a good way).

What's the story? GM is positioning the Bolt EV as the technological descendant of... the original Lunar Rover, the electric car that went to the moon with Apollo 15 in 1971.

There's a legitimate point here: GM engineers were in fact involved in developing the Rover, and GM is on rock-solid ground when it points out that it has been working on electric vehicles for decades.

Source: Fool.com