Google Is About to Step Into Physical Retail

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google has dabbled in physical retail before, but not like this.

In 2015, the search giant opened its first store-within-a-store locations, mostly inside of big-box retailers. Last year, Google opened its first Google Shop, a pop-up shop in New York City that was primarily intended as a way for consumers to experience the first-generation Pixel and the other hardware products that were unveiled alongside the handset, but they couldn't actually purchase products there; customers still had to buy online.

Pixel 2 and Pixel 2 XL. Image source: Google.

Source: Fool.com