Google Releases ARCore to Take On Apple's ARKit

Google Releases ARCore to Take On Apple's ARKit

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google famously failed with its initial vision for augmented reality (AR), Google Glass. You could argue that Glass was ahead of its time, but that failure left an opening for other companies to step up to the plate. We're now in the midst of a growing trend of using smartphones as a bridge to the future of AR, including social media companies like Snap and Facebook popularizing AR-based features like live photo/video filters.

And then, Apple (NASDAQ: AAPL) suddenly and unexpectedly unveiled ARKit at WWDC earlier this year, a powerful set of developer tools included in iOS 11 that has the potential to create the largest AR platform overnight once iOS 11 is released later this year. In one fell swoop, Apple commandeered the AR conversation.

Augmented Reality Wars 2017. Part 1. pic.twitter.com/mX5ovJzq82

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Source: Fool.com