Google's Alleged New Content Strategy Could Take Aim at Snap Inc.

Google's Alleged New Content Strategy Could Take Aim at Snap Inc.

The online advertising world may be about to get just a little more competitive if a recent report by the Wall Street Journal proves true. WSJ said last week that Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google may soon launch a new article content platform based on its current accelerated mobile pages (AMP) platform. The paper noted that the new articles may be called "Stamps," a term that combines the word "stories" with its current AMP platform. 

Stamp articles may include text, videos, and images and would load directly within search results like its current AMP articles do, but users would be able to swipe through all the content in the articles much like Snap (NYSE: SNAP) users do in the Discover section of the Snapchat app. Google hasn't confirmed this news yet, but if the company does indeed launch the Stamp idea then even more tumultuous times could be ahead for Snap's stock.

Image source: Getty Images.

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Source: Fool.com