Google’s Dreams of Challenging Amazon Aren’t Dead Yet

Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google dominates online searches, but its attempts to challenge Amazon (NASDAQ: AMZN) in the e-commerce market have largely fallen flat. But over the past few months, Google rebooted those efforts with several aggressive strategies. In April, it stopped charging commissions for Google Shopping listings in the U.S. and expanded those commission-free listings to shoppable ads on Google Search in June.

In late July, it eliminated commissions from its "Buy on Google" payment platform and allowed merchants to link their stores to third-party payment services like PayPal and Shopify, instead.

Google clearly wants to gain ground in the e-commerce market by undercutting Amazon's commissions and offering a more open and flexible platform, but is it too late for the search giant to challenge the e-commerce behemoth?

Source Fool.com