Adding to sold-off stocks can often feel like an uncomfortable proposition for investors. However, it is crucial to remember that stock price movements and a business's operational performance are often two very different things. 

This divergence can create once-in-a-lifetime opportunities for investors focused on the long term as they receive the rare chance to buy great companies at fair valuations.

Here, three Motley Fool contributors will look at some of their favorite beaten-down stocks to add $100 to right now in Disney (NYSE: DIS), Etsy (NASDAQ: ETSY), and Crocs (NASDAQ: CROX).

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Source Fool.com