HBO Max Is Finally Showing Progress

AT&T (NYSE: T) made a big bet with HBO Max. The company spent $2 billion getting the expanded HBO service off the ground in 2020, and it didn't have much to show for it in the first six months of its launch. But the streaming service is finally starting to gain some traction after striking deals with Amazon (NASDAQ: AMZN) and Roku (NASDAQ: ROKU) and releasing Wonder Woman 1984 the same day it premiered in theaters.

AT&T closed the fourth quarter with 17.2 million active HBO Max accounts, up from 8.6 million three months earlier. More notable are the 3.3 million net subscriber additions for those signing up directly for HBO Max. While it's showing good progress, there's still a lot of work left for AT&T and HBO.

Image source: WarnerMedia.

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Source Fool.com