HBO Max Is Trying to Use Disney and Netflix's Playbook
AT&T (NYSE: T) is taking a much different approach to HBO Max's international launch than its debut in the U.S. a year ago. The Latin American version of the service will be available next month with two plan tiers -- standard and mobile-only -- and discounts for subscribers committing to six months or a year of service.
The move reflects successful international pricing strategies from Netflix (NASDAQ: NFLX) and Walt Disney (NYSE: DIS), two leaders in streaming. Will the strategy work as well for WarnerMedia as it has for its two larger competitors?
Image source: WarnerMedia.
Source Fool.com
