Harley-Davidson Finally Has a Winning Electric Motorcycle

Harley-Davidson (NYSE: HOG) is doing something for its LiveWire brand it should have done from the start: creating an entirely new brand identity.

By making LiveWire a separate operating business distinct from the Harley brand, this small but significant change could help its electric motorcycle become a viable business in its own right that returns the motorcycle maker to growth.

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Source Fool.com