Has COVID-19 Canceled Black Friday?

While Christmas will still come for retailers this year, 2020 could be the year without Black Friday. The coronavirus pandemic has potentially killed off the tradition of Friday-after-Thanksgiving blowout retail sales that retained cultural significance even as the overall importance to the financial health of retailers faded.

If businesses want to survive the year, they need to make up for the lost time and money resulting from the shutdown this spring. So holiday sales are slated to begin earlier this year than ever before.

However, the real crushing blow to the traditional kickoff of the Christmas shopping season will be social distancing rules and store capacity limitations, which will mean we've probably seen the last of the crowd-trampling melees Black Friday sales events have come to represent.

Source Fool.com