Has Under Armour Figured Out a Turnaround Strategy?

Under Armour (NYSE: UA) (NYSE: UAA) has seen its business suffer as the overall retail market has changed. Dick's Sporting Goods (NASDAQ: DNKN), a key partner, has decided to give the brand less shelf space in favor of its own brands. That has forced the sporting apparel company to put more effort into selling directly to consumers. So far, that has been working as the company has grown that segment of its business while other parts of the company have struggled.

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