One of this year's hottest stocks is showing no signs of cooling down. Roku (NASDAQ: ROKU) hit another all-time high on Monday, as a favorable mention in Barron's over the weekend introduced a new wave of buyers to the video streaming pioneer that has developed quite the second act as an industry-leading platform operator. 

Shares of Roku have now more than quadrupled in 2019, and it's only logical to wonder when the rally will end. No stock goes up forever. However, hesitant investors were also cautious about Roku when it doubled and then tripled this year. No one truly knows where the ceiling will be. 

Image source: Roku.

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Source Fool.com