Here's How Apple TV+ Could Bank 100 Million Subscribers in Just 1 Year
To cap off its first day of operations, Disney (NYSE: DIS) announced that Disney+ launched with 10 million subscribers, sending shares of the media giant up 7% on the day of the announcement to new all-time highs. The high subscriber tally (which could drop by next week since the service offers a free seven-day trial offer) lent credence to the company's plans to ultimately attract between 60 million and 90 million subscribers. Wall Street had been forecasting just 8 million subs for Disney+ by the end of the year, a goal the company has quickly dispatched.
Apple (NASDAQ: AAPL) debuted its streaming offering, Apple TV+, to much less fanfare on Nov. 1, and to date, investors are left wondering just how many subscribers have signed up. However, based on what we already know, Apple could easily close out its first year with more than 100 million subscribers, leaving Disney's early viewer numbers in the dust. Here's how Apple gets there -- and why it won't matter.
Jennifer Aniston and Reese Witherspoon in a scene from Apple TV+ original The Morning Show. Image source: Apple.
Source Fool.com