Here's How Charter and Comcast Can Curb the Cord-Cutting Movement
Since 2014's peak in the total number of U.S. cable television customers, streaming alternatives like Netflix (NASDAQ: NFLX) have served as the scapegoat for falling subscriptions. And for good reason -- Netflix's subscriber headcount has grown from just under 38 million then to nearly 70 million U.S. and Canadian subscribers now. Digital market research house eMarketer estimates the country's cable industry has slimmed down from 100.5 million paying households to somewhere around 85 million customers now. Streaming may lack live broadcasts, but fewer and fewer consumers seem to care.
What if, however, the video entertainment market wasn't as either/or as it's been made out to be? That is to say, what if the two options weren't as mutually exclusive of one another as we've been led to believe is inevitable?
That may actually be the case, given some curious data from The Diffusion Group. The consumer research outfit says a sizable swath of traditional cable television customers used their cable provider's streaming services -- the ones that provide them anyway -- quite a bit more than they normally did before the coronavirus trapped much of the nation at home.
Source Fool.com
