Here's How Discovery's New SVOD Service Could Work Well Enough
At first blush it seems like yet another streaming service the market doesn't really need. Between Netflix (NASDAQ: NFLX), Comcast's Peacock, Walt Disney's Disney+, and others, consumers seem to have plenty of higher-profile digital video venues to choose from. The upcoming launch of discovery+ from Discovery (NASDAQ: DISCA) (NASDAQ: DISCK), however, just might get enough traction to be a worthwhile venture.
That doesn't mean it will be a game-changer for the company. It does mean, however, that it has a shot at offsetting the impact of continued cord-cutting within the cable television industry. At the heart of this likely success is how consumers are changing their TV-buying habits.
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Source Fool.com
