Innovation creates new businesses that stock investors can capitalize on for gains. While credit for such opportunities often goes to the technology industry, investors may overlook the consumer sector.

However, they can benefit from the best of both worlds by fulfilling customer desires with technology. That potential market influence has made Shopify (NYSE: SHOP) my favorite growth stock, and it is likely not too late for new investors to capitalize on this opportunity.

On the surface, choosing a development platform for e-commerce websites may not sound like a game-changing opportunity. Amazon emerged as a pioneer in e-commerce decades ago. And even outside of the developed world, companies like Alibaba, , and Sea Limited exhibit similar market leadership in their respective regions.

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Source Fool.com