There are any number of consumer staples stocks that an investor can buy, and yet Procter & Gamble (NYSE: PG) consistently stands out in the crowded field. Part of the reason for that relates to its status as a Dividend King, with 66 years' worth of consecutive annual dividend increases under its belt. But there's a lot more to the story, with management's focus on "superiority" being a key driving force behind its strong results.

It wouldn't be realistic to suggest or believe that P&G is better than any other consumer staples company at everything. That's too much to ask of any management team. However, its focus on superiority has resulted in very strong results across many important metrics, not all of which are financial.

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Source Fool.com