Here's What Walmart's Latest Challenge to Amazon Prime Must Do to Succeed

Walmart (NYSE: WMT) is launching a new subscription service this month, reportedly called Walmart+.

It'll build on Walmart's Delivery Unlimited subscription offering and cost the same: $98 per year. Delivery Unlimited offers same-day delivery for Walmart's online grocery shoppers. Walmart+ could add benefits like discounts on fuel at Walmart gas stations and early access to product deals, according to a report from Recode.

The new service appears to be aimed squarely at Amazon (NASDAQ: AMZN), which has grown its global Prime memberships to over 150 million. The success of Prime has led Amazon to continue taking market share of e-commerce, despite already accounting for nearly 40% of online sales in the U.S. 

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Source Fool.com